JTBD - What Advice Do You Have for Researchers Who Want to Do a JTBT Study?

The Easy Research Podcast is a weekly podcast for people who research people. This week, Imani and Sarah break down jobs to be done in a way that needs to second or third listen to be digested. For researchers interested in doing a JTBT study, but have not done one before, what advice do you have for them to encourage them to get started?