The Yzzi Research Podcast cover image

A Deep Dive Into Jobs to be Done (ft. Sara Duke)

The Yzzi Research Podcast

CHAPTER

What's a Good Sample Size?

What's a good sample size if you're working with JTBD and as part of your research study? You said they're one-on-one interviews, so it imagines probably pretty small. But in general, you would not need to go beyond a sample of 20. Typically, data becomes saturated within eight to 12 interviews.

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