
A Deep Dive Into Jobs to be Done (ft. Sara Duke)
The Yzzi Research Podcast
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What's a Good Sample Size?
What's a good sample size if you're working with JTBD and as part of your research study? You said they're one-on-one interviews, so it imagines probably pretty small. But in general, you would not need to go beyond a sample of 20. Typically, data becomes saturated within eight to 12 interviews.
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