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Behind the Numbers: an EMARKETER Podcast
The Daily: GenAI Search Ads or GenAI Search Subscriptions? | Dec 12, 2024
Dec 12, 2024
Join Jacob Bourne, a technology analyst at eMarketer, and Daniel Konstantinovich, a senior editor specializing in marketing, as they dive into the evolving landscape of GenAI advertising. They explore the integration of ads within platforms like ChatGPT and discuss OpenAI's shift towards a more advertising-focused strategy. The duo delves into the challenges of balancing user experience with monetization and examines how AI is transforming consumer perceptions. Don’t miss their insights on transparency issues and the future of advertising in an AI-driven world!
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Quick takeaways
- Data collaboration enhances customer experiences significantly and drives business growth by leveraging comprehensive insights across various platforms and channels.
- OpenAI's potential shift to introduce advertising within generative AI indicates a strategic move towards profitability amidst increasing operational costs in the AI landscape.
Deep dives
The Role of Data Collaboration in Business Growth
Data collaboration enables companies to unlock new insights that can significantly enhance customer experiences and drive business growth. By using platforms like LiveRamp, marketers can collaborate across various data silos, including different clouds and media platforms, which is crucial for creating targeted advertising strategies. This data interconnectivity allows businesses to leverage comprehensive data sets, improving their marketing efforts and decision-making processes. As companies increasingly recognize the necessity of innovative data strategies, they can position themselves advantageously in a competitive landscape.
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Listen to the best highlights from the podcasts you love and dive into the full episode