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The Daily: GenAI Search Ads or GenAI Search Subscriptions? | Dec 12, 2024
Behind the Numbers: an EMARKETER Podcast
OpenAI's Marketing Shift and Advertising Developments
This chapter explores OpenAI's recent hiring of a new chief marketing officer, signaling a shift towards incorporating advertising features into their products. The discussion highlights the CMO's background in digital advertising and the potential impacts on consumer perceptions and engagements with OpenAI's offerings.
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