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The Daily: GenAI Search Ads or GenAI Search Subscriptions? | Dec 12, 2024
Behind the Numbers: an EMARKETER Podcast
Monetizing AI: Ads vs. User Experience
This chapter explores the challenges and strategies of integrating advertising within generative AI platforms, particularly through the lens of OpenAI's approach to brand awareness and revenue generation. It highlights the competitive landscape and the hesitance of CEOs regarding ad implementation amidst rising operational costs and changing consumer expectations.
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