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Jacob Bourne

Technology analyst at eMarketer, providing insights on the impact of AI on search and advertising.

Top 3 podcasts with Jacob Bourne

Ranked by the Snipd community
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Dec 12, 2024 • 22min

The Daily: GenAI Search Ads or GenAI Search Subscriptions? | Dec 12, 2024

Join Jacob Bourne, a technology analyst at eMarketer, and Daniel Konstantinovich, a senior editor specializing in marketing, as they dive into the evolving landscape of GenAI advertising. They explore the integration of ads within platforms like ChatGPT and discuss OpenAI's shift towards a more advertising-focused strategy. The duo delves into the challenges of balancing user experience with monetization and examines how AI is transforming consumer perceptions. Don’t miss their insights on transparency issues and the future of advertising in an AI-driven world!
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Oct 15, 2024 • 30min

The Daily: The Companies That are Shaping the Future of AI and What Happens When Your Digital Bank Goes Down | Oct 15, 2024

Jacob Bourne, a technology analyst from California, and Gadjo Sevilla, a senior analyst specializing in AI from New York City, discuss the future of artificial intelligence and the impact of major tech companies like Apple. They explore how AI is set to revolutionize consumer electronics, particularly through upcoming smartphone features. The conversation also delves into the competitive landscape of generative AI, while highlighting a recent Bank of America outage that raises urgent concerns about trust and security in digital banking.
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Oct 8, 2024 • 19min

The Banking & Payments Show: AI Risks to Banks | Oct 8, 2024

Join analysts Jacob Bourne and Grace Broadbent as they delve into the risks AI poses to the banking and payments sectors. Jacob, an expert on AI developments, highlights the dangers of autonomous trading bots and their implications for decision-making. Grace shares insights on navigating AI biases and accountability challenges. They discuss the urgent need for robust fraud prevention and cybersecurity in the face of evolving threats, making for a riveting conversation on technology's influence in finance.