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The Daily: GenAI Search Ads or GenAI Search Subscriptions? | Dec 12, 2024
Behind the Numbers: an EMARKETER Podcast
Navigating AI-Driven Advertising Opportunities
This chapter explores the rise of AI-assisted advertising on platforms like Reddit and Yelp, focusing on the impact of AI features and Google's AI-generated search summaries. It examines the challenges and opportunities for marketers in balancing innovation with user comfort and aligning advertiser interests with consumer engagement with AI content.
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