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The Daily: GenAI Search Ads or GenAI Search Subscriptions? | Dec 12, 2024
Behind the Numbers: an EMARKETER Podcast
Navigating AI Advertising: Consumer Perception and Transparency Challenges
This chapter explores the challenges and perceptions of integrating AI into advertising, focusing on consumer concerns about transparency and ethical practices. It also examines the evolving landscape of ad formats and subscription models, highlighting shifts in consumer preferences, particularly in specialized domains.
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