Join Jacob Bourne, a technology analyst at eMarketer, and Daniel Konstantinovich, a senior editor specializing in marketing, as they dive into the evolving landscape of GenAI advertising. They explore the integration of ads within platforms like ChatGPT and discuss OpenAI's shift towards a more advertising-focused strategy. The duo delves into the challenges of balancing user experience with monetization and examines how AI is transforming consumer perceptions. Don’t miss their insights on transparency issues and the future of advertising in an AI-driven world!