Behind the Numbers: an EMARKETER Podcast The Most Interesting Thing At Advertising Week New York 2025 Is ... ? | Behind the Numbers
Sep 19, 2025
Daniel Konstantinovic, Senior Editor at EMARKETER, dives into the must-see sessions at Advertising Week 2025. The conversation explores how social media shapes consumer decisions and trust in health information online. They debate the potential of AI replacing platforms like Reddit for advice, while discussing streaming challenges and agency models evolving under AI pressures. Daniel offers insight into how agencies must adapt to stay relevant amidst economic uncertainty. It's an engaging look at the future of advertising and digital strategies!
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Social As A Decision Engine
- Social platforms are becoming decision engines beyond discovery, influencing purchases and content choices.
- Marketers must treat social as a place where major decisions are formed, not just casual discovery.
Trust Limits For Health Info On Social
- Trust in social-sourced health information is limited, even as people consult platforms like Reddit after doctor's visits.
- Brands must weigh discovery benefits against users' skepticism when engaging on health topics.
Reddit's Second Wind Via AI Search
- Reddit is resurging because search and AI models cite it heavily, driving user growth and discovery.
- Marketers should note Reddit's increased surface area in AI-driven search results and plan accordingly.