4min chapter

Behind the Numbers: an EMARKETER Podcast cover image

The Daily: GenAI Search Ads or GenAI Search Subscriptions? | Dec 12, 2024

Behind the Numbers: an EMARKETER Podcast

CHAPTER

Intro

This chapter delves into the transformative power of data collaboration for marketers, emphasizing its role in enhancing customer experiences and boosting business growth. It contrasts GenAI search ads with subscriptions, while also revealing insights from OpenAI's CFO regarding the company's advertising strategies.

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