204: Josh Spector — Saying Less and Making More

Most of Josh Spector's newsletter issues are just a few sentences. Sometimes, just a link. And still, advertisers and readers alike flock to Josh's emails. In our conversation, you will learn why brevity is so attractive, how to make sure you're telling the right stories to the right people, and how to build systems that keep people coming back for more.

00:00:00 How to think about scarcity

00:04:16 Josh's newsletter(s)

00:08:49 Ads that feel less like ads

00:12:21 Why you need to know what you want to sell

00:16:20 How Josh got started

00:22:02 Advertising is just another way for people to connect

00:26:32 Maintain and improve the quality of your audience

00:30:51 How to get people to subscribe to your newsletter

00:34:54 Why you need to shorten your email newsletter

00:39:28 How to use video as part of your content strategy

00:48:12 Empathy with the needs of your audience

00:51:31 Helping your reader

00:57:16 Having an audience centric approach to business

My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm

The blog post: https://thebootstrappedfounder.com/josh-spector-saying-less-and-making-more/

The podcast episode: https://share.transistor.fm/s/6bbf0f6e

The video: https://youtu.be/AND8f7I_Tr0

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

Find me on Twitter: https://twitter.com/arvidkahl/

Sponsored by Acquire.com.