204: Josh Spector — Saying Less and Making More
The Bootstrapped Founder
Empathy and the Needs of Your Audience
"I'm so amazed at there's some things that you see over and over again that have become not standard practice necessarily, but very common," he says. "Like in their newsletter intro, hello to my 26 new subscribers. Why does a reader care? Good for you. I understand what you're trying to do." He also criticizes people who spend the first two paragraphs of an email telling readers what they're about to tell them. 'That provides no value to them whatsoever'
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