204: Josh Spector — Saying Less and Making More
The Bootstrapped Founder
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The Importance of Proximity
Bob Greene: I've seen your emails and I get them every day and I find a very, very exciting all the time because it's just always a masterclass in doing it right. And what I, what I found is that you seem to have really understood the concept of proximity. Like both in terms of the ad, right? The ad is very close to the only text that's in the email. So people's attention is going to be on that sentence. And then there is the link, right? It's not like hidden two scrolls down or behind some image somewhere. so that's proximate to the content that people enjoy. But what you do in phrasing it this
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