Most of Josh Spector's newsletter issues are just a few sentences. Sometimes, just a link. And still, advertisers and readers alike flock to Josh's emails. In our conversation, you will learn why brevity is so attractive, how to make sure you're telling the right stories to the right people, and how to build systems that keep people coming back for more.00:00:00 How to think about scarcity00:04:16 Josh's newsletter(s)00:08:49 Ads that feel less like ads00:12:21 Why you need to know what you want to sell00:16:20 How Josh got started00:22:02 Advertising is just another way for people to connect00:26:32 Maintain and improve the quality of your audience00:30:51 How to get people to subscribe to your newsletter00:34:54 Why you need to shorten your email newsletter00:39:28 How to use video as part of your content strategy00:48:12 Empathy with the needs of your audience00:51:31 Helping your reader00:57:16 Having an audience centric approach to businessMy new podcast project: Arvid & Tyler Catch Up / https://catchup.fmThe blog post: https://thebootstrappedfounder.com/josh-spector-saying-less-and-making-more/The podcast episode: https://share.transistor.fm/s/6bbf0f6eThe video: https://youtu.be/AND8f7I_Tr0You'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comFind me on Twitter: https://twitter.com/arvidkahl/Sponsored by Acquire.com.

WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONJosh Spector is a marketing and business consultant who writes For The Interested, a newsletter for creative entrepreneurs with more than 20,000 subscribers.Josh also recently launched the I Want To Know podcast where Josh answers three questions from creative entrepreneurs to help them overcome their challenges and accomplish their goals. In this episode, we talk about how Josh has built his newsletter, the benefits, and challenges of publishing daily, why I think he’s undercharging for sponsorships, and why Transformation is what you need to deliver to your readers.Full transcript and show notesLearn more about Josh SpectorSubscribe to For The InterestedSubscribe to I Want To KnowFollow Josh Spector on Twitter / LinkedIn***TIMESTAMPS00:00 - Every Creator Should Have an Email List00:23 - Josh Spector’s Background01:40 - What We Learn Today02:32 - Evolution of Josh’s Newsletter & Audience08:25 - Should You Start Niche?10:43 - Niche Isn’t Exclusion15:14 - You Have to Provide Value17:26 - Sell the Solution, Not the Problem20:50 - Josh Workshops Jay’s Transformation Offer28:09 - Language is Important29:01 - Josh + Jay Copywriting Workshop33:05 - Josh Changes His Mind on Ads36:10 - Josh’s Ad Strategy40:21 - Why Josh Started a Daily Newsletter 43:30 - Josh’s Unsubscribe Rates are Crazy46:49 - Josh Undercharges for Ads***RECOMMENDED NEXT EPISODE→ #147: Chenell Basilio***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

Josh Spector, an expert in newsletter growth and social media strategies, shares insights drawn from his transition from Hollywood to content creation. He breaks down the myth that follower count equals success, emphasizing targeted growth and niche marketing instead. Spector reveals the advantages of switching from a weekly to a daily newsletter, stressing brevity and increased engagement. He also discusses practical strategies for leveraging social media to boost newsletter subscriptions and offers tips for effective content repurposing.

Marketing strategist Josh Spector shares rapid growth tips for newsletters, key engagement metrics, innovative ad strategies, revenue-boosting moves, and a unique perspective on the newsletter industry. Learn practical ways to increase subscribers, analyze metrics, revolutionize ads, and maximize revenue for your newsletter.

Today my guest on the I Want To Know podcast is Jason Pearl. Jason is a faith-forward entrepreneur, founder, and president of Nare Consulting, which specializes in helping businesses under $10 million in revenue grow to more than $10 million as quickly and responsibly as possible, focusing on repeatable, consistent revenue. Since he started his company six years ago, Jason has helped generate approximately $500 million in revenue for his clients. Leadership, growth, and entrepreneurship are his skills, and people are his passion. He also has a growing personal brand where he shares daily advice on what he's learned along the way of his 20-plus-year career of scaling businesses. He's active on LinkedIn. He offers one-on-one intensive coaching calls via his website, JasonMPearl.com, and recently launched his video newsletter, Everyone Can Win, which hits inboxes every Thursday. And in five minutes or less, he gives subscribers actionable tips on leadership, growth, and entrepreneurship.Here are some of the most valuable moments in their conversation:00:00 - Introduction08:47 - How To 10x LinkedIn Growth In 6 Months18:26 - You Don't Own Your Personal Brand31:31 - Don't Wait To Iterate (6 Questions To Ask Your Audience)Show Notes👉 Watch this episode on YouTubeMentioned on the episode: Josh’s Inbox to Invoice Group Coaching ProgramHow To Get Unstuck In Your Creative Business (And My 90-Day Content Library System)To Connect with Jason Pearl:Website: https://www.jasonmpearl.com/ Everyone Can Win Video Newsletter: https://www.jasonmpearl.com/newsletter LinkedIn: https://www.linkedin.com/in/jasonmpearl/ YouTube: https://www.youtube.com/@jasonmpearl To connect with Josh Spector:Newsletter: Fortheinterested.com/subscribeSkill Sessions: Joshspector.com/sessionsConsulting: Joshspector.com/consultingTwitter: @jspectorApply to be a guest on the show: Joshspector.com/questionsIntro Music Provided By Uppbeat

Josh Spector, creative entrepreneur and expert in audience and business growth, discusses writing, the future of media, imposter syndrome, and his counterintuitive advice. Topics include parenting, the internet's impact on journalism, the value of podcasts, and his love for media and business. He shares insights on goal-setting, connecting with others, and embracing longevity in the podcasting world.

Dylan Bridger, an email marketing expert, and Josh Spector, a growth consultant and creator, dive into the art of crafting effective sales emails. They share proven strategies for maximizing audience engagement without being annoying. Key topics include the balance of informative content and promotions, the power of compelling subject lines, and the importance of email sequence structure. They emphasize encouraging replies to boost deliverability and explore the value of A/B testing to capture emotional triggers that drive sales.

Josh Spector, creator of the newsletter “For The Interested” and host of the “I Want To Know podcast”, shares tips for simplifying audience and business growth. Topics include: the benefits of focusing on one or two social media platforms, defining goals and target audience, analyzing data and effective growth strategies, newsletter growth strategies and email list protection, monetizing expertise with skill sessions, and the importance of saying no and taking action as a creator.

Josh Spector, writer and consultant, shares tips on starting and growing a newsletter, promoting it, delivering value through concise content, and growing an audience and business through valuable resources and offerings.

Josh Spector, a digital marketing expert and consultant, shares invaluable tactics to enhance landing pages and drive conversions. He provides real-time rewrites of sales and newsletter signup pages, emphasizing clear messaging and lead magnets. The discussion also delves into effective audience engagement strategies and the importance of follow-ups post-signup. Spector highlights the nuances of managing dual audiences, tailoring content for both brands and freelancers, and the strategic use of canonical links for SEO and traffic maintenance.