Creator Science #117: Josh Spector – Driving action with a daily newsletter and providing Transformation for your audience
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Sep 13, 2022 
Josh Spector, a marketing consultant and writer behind the popular newsletter "For The Interested," shares insights into building a successful daily newsletter. He discusses the critical importance of email lists for creators and the transformative power of engaging content. Josh emphasizes the need to provide actionable value to readers while sensitively addressing their needs. He also reveals his evolving ad strategies and highlights how specific language can clarify the transformation offered to audiences, driving deeper engagement.
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Newsletter Consolidation
- Josh Spector initially ran three separate newsletters with overlapping audiences.
- He consolidated them into "For The Interested" for better focus and flexibility.
Niche Refinement
- Josh's newsletter's target audience evolved from broad ("anyone who wants to get better at anything") to very niche ("creative entrepreneurs").
- Narrowing the niche resulted in a stronger connection with his ideal audience.
Ideal Audience Focus
- Focus on your ideal audience instead of excluding niches.
- Target your messaging towards your ideal audience and let the broader audience follow.