Maximizing Engagement through Strategic Ad Sales and Newsletter Formats

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EPISODE DESCRIPTION

Josh Spector is a marketing and business consultant who writes For The Interested, a newsletter for creative entrepreneurs with more than 20,000 subscribers.

Josh also recently launched the I Want To Know podcast where Josh answers three questions from creative entrepreneurs to help them overcome their challenges and accomplish their goals. 

In this episode, we talk about how Josh has built his newsletter, the benefits, and challenges of publishing daily, why I think he’s undercharging for sponsorships, and why Transformation is what you need to deliver to your readers.

Full transcript and show notes

Learn more about Josh Spector

Subscribe to For The Interested

Subscribe to I Want To Know

Follow Josh Spector on Twitter / LinkedIn

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TIMESTAMPS

00:00 - Every Creator Should Have an Email List

00:23 - Josh Spector’s Background

01:40 - What We Learn Today

02:32 - Evolution of Josh’s Newsletter & Audience

08:25 - Should You Start Niche?

10:43 - Niche Isn’t Exclusion

15:14 - You Have to Provide Value

17:26 - Sell the Solution, Not the Problem

20:50 - Josh Workshops Jay’s Transformation Offer

28:09 - Language is Important

29:01 - Josh + Jay Copywriting Workshop

33:05 - Josh Changes His Mind on Ads

36:10 - Josh’s Ad Strategy

40:21 - Why Josh Started a Daily Newsletter

43:30 - Josh’s Unsubscribe Rates are Crazy

46:49 - Josh Undercharges for Ads

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RECOMMENDED NEXT EPISODE

→ #147: Chenell Basilio

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