#391 Josh Spector on Simplifying Your Steps To Start Creating Online
Dec 12, 2023
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Josh Spector, writer and consultant, shares tips on starting and growing a newsletter, promoting it, delivering value through concise content, and growing an audience and business through valuable resources and offerings.
Choosing a specific niche and consistently creating valuable content attracts the right audience and helps creators stand out.
Clear goals and strategic messaging in a Twitter bio increase the chances of attracting the right audience.
Building an audience takes time and consistency, so committing to a specific timeframe or number of episodes allows for progress evaluation and unexpected growth opportunities.
Deep dives
Starting Connected Comedy
Josh Spector shares how Connected Comedy started as a blog and consulting company, helping comedians use social media to grow their audience and business. He explains that back then, social media was not widely embraced by comedians, so he saw an opportunity to educate them on its benefits and how it could help them take ownership of their careers. Josh shares that his first clients came from different cities and countries, not just from his existing network, which confirmed the effectiveness of his approach to building audiences and businesses using digital tools.
Transitioning to Content Creation
In this section, Josh talks about his transition from a corporate job to content creation. He shares his personal journey of being a long-time content creator, starting with early blogging and email lists but always treating it as a hobby rather than a business. When he started Connected Comedy and decided to make it more personal and business-oriented, he initially faced discomfort with revealing himself and putting his content out there. However, he gradually became more comfortable over time by consistently creating and sharing valuable content in his niche.
Lessons on Niche and Consistency
Josh emphasizes the importance of choosing a specific niche and providing value to a particular audience. He highlights the need for consistency in creating content and encourages creators to focus on both quality and quantity. Josh shares how frequent creation leads to improvement, learning, and attracting the right audience. He also discusses the misconception that niches restrict opportunities, explaining that niches can evolve over time and that choosing a niche actually helps in standing out and attracting the right people. He advises creators to start wherever they feel comfortable and not be afraid to explore and experiment with different platforms.
Importance of Clear Goals in Writing Twitter Bios
When creating a Twitter bio, it is crucial to have a clear understanding of your goals. The bio should communicate what you want people to know about you and what action you want them to take. By focusing on your goals and ensuring they are clearly conveyed in your bio, you can increase the chances of attracting the right audience and achieving the desired results. It may require slight tweaks and a strategic approach to effectively communicate your goals, but this applies to all forms of messaging, not just Twitter bios.
The Power of Commitment and Consistency in Building an Audience
Building an audience takes time and consistency. It is unrealistic to expect immediate and massive results. Starting a podcast or any content platform should involve making a commitment to a specific timeframe or number of episodes. This approach allows you to focus on consistently producing quality content without constantly questioning whether or not to quit. Committing to a set number of episodes or a specific timeframe creates a sense of freedom and a space to evaluate the progress and make informed decisions about the future. It also allows for unexpected opportunities and serendipitous moments to occur along the way, which may lead to significant growth.
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