The HeyCreator Show 027: The Newsletter-Social Playbook (with Josh Spector)
28 snips
Sep 10, 2024 
Josh Spector, an expert in newsletter growth and social media strategies, shares insights drawn from his transition from Hollywood to content creation. He breaks down the myth that follower count equals success, emphasizing targeted growth and niche marketing instead. Spector reveals the advantages of switching from a weekly to a daily newsletter, stressing brevity and increased engagement. He also discusses practical strategies for leveraging social media to boost newsletter subscriptions and offers tips for effective content repurposing.
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Value of Audience Alignment
A focused audience is more valuable than a large one. Engaging the right people leads to higher conversion rates and better business results.
Define Your Goals
Start by clearly defining what you want to accomplish with your content. Identify your actual goals unrelated to social media or audience size.
Josh's Journey
Josh Spector transitioned from working in Hollywood to running his own newsletter and consulting business. He realized that the same content strategies he taught comedians applied to larger audiences and businesses.