8min chapter

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027: The Newsletter-Social Playbook (with Josh Spector)

The HeyCreator Show

CHAPTER

Quality Over Quantity: Targeted Growth Strategies

This chapter explores the myth that a larger audience guarantees business success, advocating instead for a focus on specific objectives and a targeted audience. By emphasizing strategic content creation and niche marketing, it illustrates how smaller, engaged audiences can drive more significant results for creators and entrepreneurs.

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