Creators On Air Simplify Audience and Business Growth with Josh Spector
16 snips
Sep 27, 2023 
Josh Spector, creator of the newsletter “For The Interested” and host of the “I Want To Know podcast”, shares tips for simplifying audience and business growth. Topics include: the benefits of focusing on one or two social media platforms, defining goals and target audience, analyzing data and effective growth strategies, newsletter growth strategies and email list protection, monetizing expertise with skill sessions, and the importance of saying no and taking action as a creator.
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Do Less, Grow Faster
- Focus on one or two platforms instead of being everywhere to grow faster and avoid burnout.
- Simplify products and offerings so you can sell more by being more focused.
Begin With Four Clear Questions
- Start by answering four questions: What's your goal, who must you reach, what do they value, and how will you provide it.
- Use that blueprint to choose content, engagement, and products that align with your goal.
Value Is Transformation
- Value equals transformation: help people move from point A to point B with your content or product.
- Be specific about who you serve and what change you enable to increase perceived value.