Creators On Air

Simplify Audience and Business Growth with Josh Spector

Sep 27, 2023

Josh Spector, creator of the newsletter “For The Interested” and host of the “I Want To Know podcast”, shares tips for simplifying audience and business growth. Topics include: the benefits of focusing on one or two social media platforms, defining goals and target audience, analyzing data and effective growth strategies, newsletter growth strategies and email list protection, monetizing expertise with skill sessions, and the importance of saying no and taking action as a creator.

49:49

Episode guests

Josh Spector

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Focus on one or two platforms to grow faster and avoid overcomplicating everything.

Provide specific value to a specific audience in newsletters, focusing on transformation and practical advice.

Having a consistent format for newsletters helps readers know what to expect and creators stay consistent in content creation.

Deep dives

The Power of Simplification for Creators

Simplifying things is key for creators to succeed. Instead of trying to be everywhere, focus on one or two platforms to grow faster. Overcomplicating everything is a common problem, so doing less can actually lead to more growth. By narrowing down your niche and providing specific value to a specific audience, you can make a bigger impact. It's important to have clear goals and know the audience you need to reach in order to accomplish those goals. Providing value and transformation to your audience is crucial, and simplifying your offerings and formats can make it easier for them to engage and take action.

The Step-by-Step Approach to Achieving Your Goals in Content Business

01:18

Embrace Structure for Creative Freedom

02:41

Tease Before Release: Grow Your List

02:18

Quality Over Quantity: Understanding Subscriber Engagement

02:03

Introduction

3min

Defining Goals and Target Audience

14min

Analyzing Data and Effective Growth Strategies

2min

Newsletter Growth Strategies and the Importance of Protecting Your Email List

14min

Monetizing expertise and niche with skill sessions

12min

The Importance of Saying No and Taking Action as a Creator

4min

Unpopular opinion: in order to succeed as a creator, you need to do LESS.

A few signs that you’re overcomplicating the creator journey:

You’re posting on too many platforms
You’re not sure who your content is for
You feel overwhelmed

Being a creator doesn’t have to be difficult. Make it easy for yourself.

Josh Spector has over 50,000 subscribers for his newsletter, “For The Interested”. He also hosts the “I Want To Know podcast”, helping creative entrepreneurs to simplify audience and business growth.

In this episode of Creators on Air, Josh Spector joins us to share a less overwhelming approach to growing a newsletter and monetisation.

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