Coaching Session: Tips from a Newsletter Pro — with Josh Spector of For The Interested
Apr 23, 2024
auto_awesome
Marketing strategist Josh Spector shares rapid growth tips for newsletters, key engagement metrics, innovative ad strategies, revenue-boosting moves, and a unique perspective on the newsletter industry. Learn practical ways to increase subscribers, analyze metrics, revolutionize ads, and maximize revenue for your newsletter.
Creating ads focused on results can boost click-through rates by generating curiosity and engagement.
Diversifying revenue sources with new products/services can lead to higher profits and customer loyalty.
Even small price increases can positively impact revenue growth without losing clients, capitalize on customer loyalty.
Deep dives
Creating Effective Ads
Making ads that focus on results rather than promotional content can significantly boost click-through rates. By eliminating traditional ad formats like big logos and blocks of text, advertisers can generate curiosity and drive more engagement from the audience. This approach aims to make ads blend in with the content and offer value-driven messages.
Diversifying Revenue Streams
Expanding revenue sources beyond traditional methods can enhance financial growth. Offering new products or services tailored to the existing customer base can lead to higher profits. For instance, introducing short courses, consulting services, or exclusive memberships can attract additional revenue and deepen customer relationships.
Strategic Pricing Adjustments
Adjusting prices strategically can have a significant impact on revenue growth. Even small price increases, such as 1-2%, can positively influence the bottom line. Raising prices on existing products or services can capitalize on customer loyalty and willingness to pay, leading to a substantial revenue boost without necessarily losing clients.
The Importance of Having Engaged Readers Over Subscribers
Creating a successful newsletter depends on having engaged readers rather than just focusing on accumulating subscribers. A key insight highlighted in the podcast is that the goal is not just to get someone to subscribe but to become one of their favorite newsletters. By providing specific, valuable, and relevant content that resonates with the audience, newsletters can secure a loyal readership. The discussion emphasizes the significance of creating content that is compelling enough to be considered a must-read favorite newsletter by readers, as this engagement is crucial for long-term success.
The Role of Podcasts in Complementing Newsletters
While podcasts can be beneficial for newsletters, starting a podcast may not be necessary for every newsletter. The podcast episode challenges the idea that most newsletters would benefit from launching a podcast. It suggests that the decision to start a podcast should align with the broader goals of the content creator, such as showcasing expertise or enhancing the overall value proposition. The episode emphasizes that a podcast should serve as a tool to achieve specific objectives, like demonstrating expertise or driving engagement, rather than merely being an extension of the newsletter. Additionally, it is noted that having a newsletter could significantly benefit a podcast by driving traffic and enhancing discovery among audiences.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Josh Spector—marketing strategist and publisher of For The Interested: a one-paragraph newsletter for experts with simple, proven ways to use writing to grow your business.
Josh has been publishing For The Interested for 8 years and has built a substantial following transforming his insights into a pivotal resource for experts aiming to monetize their skills.
In this episode, Dylan & Josh explore:
Rapid Growth Techniques: How can small, daily actions significantly boost your newsletter subscriber count? Josh unveils practical, bite-sized strategies.
Engagement Metrics: What’s the single most telling metric for newsletter success, and how can it guide your content strategy?
Advertisement Innovation: Why traditional newsletter ads fail and how a simple shift in focus can multiply your click-through rates.
Revenue Boosting Moves: Josh discusses straightforward levers you can pull to dramatically increase your newsletter’s income.
A Thought-Provoking Take: Are we really in a newsletter bubble? Josh shares his unique perspective on the state of the newsletter industry.
