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Send & Grow by SparkLoop

Latest episodes

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27 snips
Apr 23, 2024 • 1h 1min

Coaching Session: Tips from a Newsletter Pro — with Josh Spector of For The Interested

Marketing strategist Josh Spector shares rapid growth tips for newsletters, key engagement metrics, innovative ad strategies, revenue-boosting moves, and a unique perspective on the newsletter industry. Learn practical ways to increase subscribers, analyze metrics, revolutionize ads, and maximize revenue for your newsletter.
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12 snips
Apr 16, 2024 • 38min

Redefining Local Media Success: Strategic Insights with Geoff Sharpe of Lookout Media

Geoff Sharpe from Lookout Media discusses local newsletter success, growth strategies, and monetization. He shares insights on diversification into food journalism, revenue models, and valuable tips for operators. The podcast explores the importance of quality content, unique editorial direction, and building reader relationships in local media.
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Apr 9, 2024 • 35min

The Secret Sauce to Paid Ads — with Gunnar Holm of GrowJoy

Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you.WATCH THIS EPISODE ON YOUTUBE >>==================================Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Gunnar Holm of Grow Joy, a newsletter growth agency focusing on paid Meta ads. In this episode, Dylan & Gunnar discuss…→ The Dominance of Meta Ads: why Gunnar uses Facebook & Instagram ads as a newsletter growth platfrom→ Crafting High-Converting Ad Creatives: the secrets behind creating ad content that feels native to social platforms, significantly lowering your cost per acquisition→ The Power of Targeting and Retargeting: how specific targeting and leveraging lead magnets can drastically improve growth→ Landing Page Optimization: learn the essentials of a high-converting landing page → Innovative Growth through Paid Recommendations: how Gunnar uses SparkLoop to offset ad costs and achieve rapid growth without breaking the bank→ Practical Advice for Newsletter Operators: actionable tips you can apply to your newsletter growth strategy immediately→ ...and much moreOTHER LINKS MENTIONEDGrowJoy.co (Gunnar's Growth Agency)Gunnar on LinkedInGunnar on TwitterDylan on Twitter/XSparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter.SparkLoop Partner Programs — grow your newsletter at 10x speed.SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!
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8 snips
Apr 2, 2024 • 46min

How to build a local newsletter business — with Ryan Sneddon of Naptown Scoop

Ryan Sneddon, Founder of Naptown Scoop, shares insights on building a successful local newsletter business in Annapolis. Topics include overcoming growth challenges, monetization strategies, local influence, and future plans. Learn how he grew a small newsletter into a thriving media business.
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Mar 26, 2024 • 40min

Growth Secrets from a Newsletter Expert — with Alex Brogan of Faster Than Normal

Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you.WATCH THIS EPISODE ON YOUTUBE >> ==================================Welcome back to another episode of the Send & Grow podcast. In this episode, SparkLoop's Dylan Redekop sits down with Alex Brogan of Faster Than Normal.Faster Than Normal began as a curiosity-fuelled project but has quickly evolved into a vital resource for over 70k+ subscribers who are learning insightful mental models, concepts, and frameworks for personal growth.In this episode, Dylan and Alex discuss...The Genesis of Faster Than Normal: How Alex's journey from an early passion project to a substantial newsletter unfolded.Strategic Growth Tactics: The pivotal role of social media, LinkedIn's fertile ground, and leveraging platforms like SparkLoop and Refind for exponential subscriber growth.The Pitfalls and Peaks: Lessons learned from experiments in growth strategies, including the underestimated power of paid and organic recommendations.Monetization Insights: From sponsored content to affiliate marketing, discover the strategies that turned Faster Than Normal into a profitable media venture.The Infinite Game: Alex shares his long-term vision for the newsletter, focusing on providing unmatched value to entrepreneurs and business leaders....and so much more!OTHER LINKS MENTIONEDFaster Than NormalNewsletter Mastery Course (15% OFF promo code: NEWSLETTERMASTERY) Alex on LinkedInAlex on TwitterDylan on Twitter/XSparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter.SparkLoop Partner Programs — grow your newsletter at 10x speed.SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!
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9 snips
Mar 19, 2024 • 42min

Does your newsletter need a podcast? With Jeremy Enns of Scrappy Podcasting

Podcast marketing expert Jeremy Enns discusses the synergy between newsletters and podcasts, practical steps to start a podcast, and the benefits of having a newsletter for your podcast. The episode provides actionable advice for content creators looking to enhance their strategy with podcasts and newsletters.
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Mar 12, 2024 • 33min

Navigating Newsletter Ads in 2024: Expert Strategies with Ryan Sager & Jesse Watkins of Who Sponsors Stuff

Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you.Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Ryan Sager & Jesse Watkins of Who Sponsors Stuff. In this episode, Dylan, Ryan & Jesse discuss…How they became Experts: Ryan and Jesse's journey from managing a multimillion-dollar newsletter ad division to founding Who Sponsors Stuff2023 Ad Market Retrospective: A look back at the challenges and shifts within the newsletter ad space in 2023, setting the stage for what's to come.2024 Ad Market Trends & Predictions: What newsletter operators should be paying attention to in 2024. Starting with Sponsorships: Whether you're at 1,000 or 100,000 subscribers, uncover the right time and strategy to introduce ads to your newsletter.Pricing and Performance: Learn how to set your ad rates and ensure your ads perform well, enhancing sponsor relationships and securing renewals.The Future of Newsletter Sponsorships: Ryan and Jesse's take on the balance between subscription and ad-supported models, and why ads can be a win-win for your content and audience....and much more!OTHER LINKS MENTIONEDWho Sponsors StuffThe Newsletter Conference (use code SPARKLOOP for $100 off your ticket!)Ryan on LinkedInRyan on TwitterJesse on LinkedInDylan on Twitter/XSparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter.SparkLoop Partner Programs — grow your newsletter at 10x speed.SparkLoop Affiliate Contest
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4 snips
Mar 5, 2024 • 35min

How Noor Chopra grew Touristy to 100k+ subscribers 100% organically

Noor Chopra, a witty writer behind the popular Touristy newsletter, shares her journey of cultivating over 111,000 organic subscribers. She discusses how the pandemic inspired her pivot from a travel blog to a humorous take on business and tech. Noor reveals her unscalable yet effective growth tactics, exciting monetization strategies, and engagement secrets that keep readers coming back for more. With aspirations for future podcasting ventures, she emphasizes the importance of community and consistency in building a successful newsletter.
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Feb 27, 2024 • 33min

Deep Dives & Community Ties: Unlocking Newsletter Growth — with Chenell Basilio of Growth In Reverse

Chenell Basilio shares her journey of growing the 'Growth In Reverse' newsletter from 4 to 30k subscribers using research-driven content, community engagement, and monetization strategies. She discusses future plans including coaching, speaking engagements, and potential audio formats.
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Feb 20, 2024 • 49min

Crafting newsletters that connect — with Tarzan Kay

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tarzan Kay. Tarzan has written a weekly newsletter to her email list for over 7 years. In that time, she went from making $15,000/yr as a piano teacher to over $2M a few years later. But the success wasn't all it was cracked up to be. She's since made a 180° change in her approach. Since doing so, She's built a robust community around her newsletter, primarily serving course creators, coaches, and service providers by sharing invaluable insights on emails. In this episode, Dylan & Tarzan discuss…From Email Marketing to Newsletter Pro: How Tarzan transitioned from an email marketer to a full-fledged newsletter operator.Relational vs. Transactional Communication: Learn the stark differences between traditional email marketing and the more personal, engaging world of newsletters.Building Trust Through Consent: Tarzan shares her strategies for maintaining subscriber trust through consent practices and why it's crucial for newsletter success.Monetization and Content Creation: Uncover the nuances of newsletter monetization, including ads, sponsorships, and creating compelling content that resonates.Sustaining Engagement Over Years: Tarzan reveals her secrets to keeping a newsletter fresh and engaging for over seven years....and much more!OTHER LINKS MENTIONEDTarzan Kay's newsletterTarzan on LinkedinDylan on Twitter/XSparkLoop.appSparkLoop's Paid RecommendationsSparkLoop Partner ProgramsSparkLoop Affiliate Contest

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