Send & Grow by SparkLoop Crafting newsletters that connect — with Tarzan Kay
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tarzan Kay. Tarzan has written a weekly newsletter to her email list for over 7 years. In that time, she went from making $15,000/yr as a piano teacher to over $2M a few years later.
But the success wasn't all it was cracked up to be. She's since made a 180° change in her approach. Since doing so, She's built a robust community around her newsletter, primarily serving course creators, coaches, and service providers by sharing invaluable insights on emails.
In this episode, Dylan & Tarzan discuss…
- From Email Marketing to Newsletter Pro: How Tarzan transitioned from an email marketer to a full-fledged newsletter operator.
- Relational vs. Transactional Communication: Learn the stark differences between traditional email marketing and the more personal, engaging world of newsletters.
- Building Trust Through Consent: Tarzan shares her strategies for maintaining subscriber trust through consent practices and why it's crucial for newsletter success.
- Monetization and Content Creation: Uncover the nuances of newsletter monetization, including ads, sponsorships, and creating compelling content that resonates.
- Sustaining Engagement Over Years: Tarzan reveals her secrets to keeping a newsletter fresh and engaging for over seven years.
- ...and much more!
OTHER LINKS MENTIONED
Tarzan Kay's newsletter
Tarzan on Linkedin
Dylan on Twitter/X
SparkLoop.app
SparkLoop's Paid Recommendations
SparkLoop Partner Programs
SparkLoop Affiliate Contest