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How Noor Chopra grew Touristy to 100k+ subscribers 100% organically
Mar 5, 2024
Noor Chopra, a witty writer behind the popular Touristy newsletter, shares her journey of cultivating over 111,000 organic subscribers. She discusses how the pandemic inspired her pivot from a travel blog to a humorous take on business and tech. Noor reveals her unscalable yet effective growth tactics, exciting monetization strategies, and engagement secrets that keep readers coming back for more. With aspirations for future podcasting ventures, she emphasizes the importance of community and consistency in building a successful newsletter.
35:29
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Quick takeaways
- Noor Chopra's grassroots approach to subscriber growth through genuine interactions and leveraging her college network led to Touristy's organic success.
- The careful curation of partnerships and diverse revenue streams demonstrates the importance of community alignment over simply increasing subscriber count.
Deep dives
Founding and Unique Appeal of Touristy
Noor Chopra founded Touristy during the pandemic as a pivot from her unsuccessful travel blog. What distinguishes Touristy is its witty, informal tone and skimmable format that caters to younger audiences, particularly Gen Z and millennials. The newsletter covers a broad range of topics in the business world without confining itself to a specific niche, providing a refreshing take on news. Noor aimed to keep the content light-hearted and informal amid a generally negative news climate, creating an engaging experience for readers.
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