How Noor Chopra grew Touristy to 100k+ subscribers 100% organically
Send & Grow by SparkLoop
The Rise of Touristy: A Pandemic Pivot
This chapter recounts the journey of creating the Touristy newsletter during the pandemic, starting from a travel blog that pivoted to business news in March 2020. The speaker reflects on growth strategies, personal outreach, and the importance of maintaining an informal tone to engage readers, achieving over 111,000 subscribers in four years. Through organic growth and community involvement, they share insights on building a newsletter that stands out in a crowded media landscape.
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