This chapter explores the significance of engagement metrics, especially open rates, in determining the success of newsletters. The hosts share personal benchmarks and effective strategies for improving open rates while emphasizing the importance of consistent scheduling.
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Noor Chopra. Noor writes the Touristy newsletter: "quick bites on Business, Tech and the Future of Consumer Culture, served with a side of millennial sarcasm."
Touristy, loved for its witty tone and skimmable format, has captivated a diverse audience, soaring to an impressive 111,000 subscribers in just four years. The impressive part? She's grown it 100% organically.
In this episode, Dylan & Noor discuss…
- The Birth of Touristy: How a pivot during the pandemic led to the creation of a unique newsletter platform.
- Growth Tactics: The unscalable yet effective strategies Noor employed to kickstart subscriber growth.
- Content Creation: The art of curating engaging and relevant content that resonates with readers.
- Monetization Journey: From the first ad dollar to a diversified revenue stream without spending on ads.
- Engagement Secrets: Maintaining an astonishing open rate and the role of visual content.
- Future Aspirations: Noor's vision for Touristy and potential ventures into podcasting.
- ...and much more!
OTHER LINKS MENTIONED
Touristy newsletter
Noor on LinkedIn
Noor on Twitter/X
Dylan on Twitter/X
SparkLoop.app
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