Send & Grow by SparkLoop
How to build a local newsletter business — with Ryan Sneddon of Naptown Scoop
Apr 2, 2024
Ryan Sneddon, Founder of Naptown Scoop, shares insights on building a successful local newsletter business in Annapolis. Topics include overcoming growth challenges, monetization strategies, local influence, and future plans. Learn how he grew a small newsletter into a thriving media business.
46:06
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Quick takeaways
- Local newsletters can generate substantial revenue through focused advertising to a targeted audience.
- Establishing a genuine sense of community and local presence is crucial for building a successful local newsletter.
Deep dives
Monetization through Local Newsletter Advertising and Expansion Opportunities
The podcast discussion emphasizes the significant revenue potential of local newsletters, particularly through advertising. The host highlights that with a focused audience of around 18,000 subscribers, generating $350,000 per year is achievable. Additionally, the episode outlines the opportunity to expand local newsletters into full-fledged businesses beyond traditional advertising, leveraging the engaged audience to launch new ventures and unique events, ultimately driving substantial revenue growth and community impact.
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