This chapter delves into the speaker's routine of producing a daily newsletter, sharing insights on attending events to gather content and engage with individuals. Emphasizing the significance of event presence, branding, and audience interaction in their marketing tactics.
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you.
WATCH THIS EPISODE ON YOUTUBE >>
==================================
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Ryan Sneddon of Naptown Scoop, a pioneering local newsletter dedicated to Annapolis, Maryland.
In less than four years, Ryan's grown Naptown Scoop to a full-fledged local media business with a small staff and a target annual revenue of $350k. He plans to grow to over $1M in revenue in the upcoming few years—all from a local newsletter with under 18k subscribers.
In this episode, Dylan & Ryan explore:
- The Genesis of Naptown Scoop: How Ryan's dissatisfaction with traditional employment pathways led him to create a local newsletter that now connects thousands.
- Overcoming Growth Challenges: Strategies and insights on expanding a local newsletter's reach and engagement, including the pivotal role of community involvement.
- Monetization Pathways: From direct advertising to innovative community events, Ryan shares how Naptown Scoop has turned local attention into a thriving business model.
- The Power of Local Influence: How owning a local newsletter opens unparalleled opportunities for business ventures, partnerships, and community impact.
- Future Visions: Ryan's ambitious plans for Naptown Scoop and advice for aspiring newsletter creators looking to make a difference in their communities.
- ...and much more, including Ryan's candid thoughts on the balance between being a local 'celebrity' and a committed newsletter operator.
OTHER LINKS MENTIONED
Naptown Scoop newsletter
The Life of Scoop newsletter
Ryan on LinkedIn
Ryan on Twitter
Dylan on Twitter/X
SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter.
SparkLoop Partner Programs — grow your newsletter at 10x speed.
SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!