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Send & Grow by SparkLoop

Latest episodes

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Feb 13, 2024 • 40min

The LinkedIn Growth Playbook for your newsletter — with Tom Alder of Strategy Breakdowns

Tom Alder, formerly at Atlassian and now focused on his newsletter Strategy Breakdowns, shares valuable insights on newsletter growth. He reveals how he harnessed his 75k LinkedIn followers for subscriber conversions. Tom discusses crafting engaging content that educates and entertains, increasing its virality potential. He dives into diverse monetization strategies, advocating for sustainable income paths. Listen as he emphasizes the necessary mindset for transitioning to full-time newsletter entrepreneurship and provides actionable advice for aspiring creators.
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Feb 6, 2024 • 34min

The Future of Newsletters: Insights & Predictions — with Yong-Soo Chung of First Class Founders

Yong-Soo Chung, visionary behind First Class Founders, discusses the evolution of creators into entrepreneurs, building in public, the synergy between newsletters and podcasts, growth levers for newsletters, and predictions for the newsletter space.
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Jan 30, 2024 • 32min

The Power of Partnership - with Colton Sakamoto and Tyler Parker of Office Party

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tyler Parker & Colton Sakamoto, the co-founders of Office Party, a free 2x-weekly newsletter that's a curated guide for career advancement, tackling everything from job market trends to the impact of AI on employment.Colton and Tyler's partnership approach in managing and growing Office Party is a path far less traveled in the newsletter space—which is what makes this conversation unique and fascinating. In this episode, Dylan, Colton, and Tyler discuss:How they decided to split up their roles and why.Their collaborative approach to growing the subscriber base—with a surprising & successful Facebook strategy.Their insights on the benefits, challenges, and dynamics of running a newsletter as a duo.Whether or not you should consider a partner for your newsletter...and much more!Other links mentionedOffice Party newsletterColton on Twitter/XColton on LinkedInTyler on LinkedInDylan on Twitter/XSparkLoop.appSparkLoop Upscribe Paid Recommendations
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Jan 23, 2024 • 43min

How to Build a Newsletter as a Full-Time CEO - with Bill Kerr of Open Source CEO

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Bill "Doc" Kerr, founder of Open Source CEO, a weekly newsletter helping founders, investors, and leaders in tech who want to outperform the competition.Bill's journey as the founder of Open Source CEO offers a unique perspective on newsletter creation and growth—given he's a full-time CEO himself at his own startup, Athyna. His insights provide invaluable lessons for founders & CEOs keen on exploring similar paths.In this episode, Dylan & Bill delve into:The Genesis of Open Source CEO: How Bill carved a niche for this newsletter separate from his business at Athyna.Growth Strategies for Newsletters: Bill's approach to using social profiles, ads, and referral programs to scale up.Synergizing Roles: How Bill harmonizes his responsibilities at Athyna and Open Source CEO, creating a mutually beneficial relationship.Content Creation Insights: Bill's take on reducing friction in the creative process and utilizing advanced tools for content research.Expansion and Future Plans: The roadmap for Open Source CEO and how it aims to broaden its reach and content spectrum.Advice for CEOs and Founders: Bill's tailored guidance for those at the helm looking to venture into newsletter creation.Impact Assessment: Exploring how Open Source CEO enhances Athyna's business, from lead generation to team engagement....and much more!Other links mentionedOpen Source CEOAthynaBill on Twitter/XBill on LinkedInDylan on Twitter/XSparkLoop.appSparkLoop Upscribe Paid Recommendations
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Jan 16, 2024 • 29min

From Launched to Sold in 11 months: How LeQwane Lynch grew & sold the Alerts Daily newsletter — with LeQwane Lynch

LeQwane Lynch, founder of Alerts Daily, shares how he grew and sold his newsletter in under a year. Topics discussed include rapid growth strategies, effective organic growth, monetization techniques, selling a newsletter, and future endeavors.
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Jan 9, 2024 • 31min

Building a profitable newsletter side hustle to over $50k - with Anthony Castrio of Bot Eat Brain

Anthony Castrio, Founder of the Bot Eat Brain newsletter, earned over $50k in revenues for 2023 and scaled growth to over 20k+ subscribers. Topics include the initial spark behind Bot Eat Brain, strategies for growing a newsletter from 1k to 20k subscribers in 4 months, monetization challenges, building a content team, and Anthony's ambitious plans for the future.
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Jan 3, 2024 • 40min

The $3M playbook for newsletter ad sales - with Dan Barry of Revenews

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Dan Barry of the Revenews newsletter.Dan has managed brand partnerships for major media businesses like Finimize and The Daily Upside where he was responsible for bringing in over $3M in ad sales revenue in just over 3 years.In this episode, Dylan & Dan discuss…How to prospect for ideal brand partners—and how to know if they're ready to advertise.Dan's 5-step approach to newsletter ad sales, from Prospecting all the way to Post-sale management.How to manage expectations during the sales process—and what to do if an ad flops.The number one thing to do before you share ad pricing. What Dan is doing now with his latest Revenews newsletter venture—and why you should pay attention....and much moreOther links mentionedRevenews newsletterDan on Twitter/XDan on LinkedInDylan on Twitter/X
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Dec 19, 2023 • 41min

How to Transform a Personal Brand into Newsletter Success - with Amanda Goetz of Life's A Game

Experienced marketer and entrepreneur Amanda Goetz shares valuable insights on choosing a newsletter niche, scaling growth with high engagement, clever sponsorship sales, the 90-10 Rule for content, starting a newsletter, and the future of newsletters in 2024.
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Dec 14, 2023 • 37min

Harnessing the power of newsletters for your business - with Tiffany Uman of Peak Performers

Host Dylan Redekop sits down with Tiffany Uman, a career coach and workplace expert, to discuss the genesis of her community-focused newsletter and the strategies she employed to grow her email list and engagement. They also talk about her collaboration with SparkLoop for audience leveraging and monetization, her massive newsletter aspirations for subscriber growth in 2024, and the importance of a clear mission and genuine enthusiasm in newsletter creation.
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Dec 5, 2023 • 43min

Mastering the Newsletter Trifecta of Community, Growth, and Revenue — with Brad Barrett of ChooseFI

Welcome to another episode of the Send & Grow podcast. Today, SparkLoop's Dylan Redekop sits down with Brad Barrett, co-founder of ChooseFI, to explore the pivotal role of newsletters in the journey of content creation and community building.Brad shares his rich journey from modest beginnings with a personal finance blog to the monumental success of ChooseFI, a podcast that has achieved over 65 million downloads. Along his journey, Brad's experienced the transformative power of newsletters, which have been instrumental in nurturing a dedicated community, facilitating growth and generating significant revenue.In this episode, Dylan & Brad delve into:The Evolution of Brad's Newsletter Strategy: Learn from Brad's early experiments with email autoresponders to his more sophisticated, targeted strategies.Building Community through Newsletters: How Brad's focus on community engagement and personal connection turned his newsletters into a thriving platform for interaction and growth—and exactly how he's executing this strategy.Earning Revenue & Maintaining Trust: Learn how Brad's unique approach to affiliate marketing and product endorsements maintain & build trust while driving 6-figure revenues.The Power of Cross-Promotion and Networking: Find out how Brad has successfully leveraged cross-promotions with other content creators and its impact on growth.Localized Community Engagement: The innovative approach to transform Facebook groups into segmented email lists for more meaningful, direct community interactions....and much more Other links mentionedChooseFI newsletterChooseFI podcast Brad on TwitterChooseFI communityDylan on Twitter

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