AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Send & Grow by SparkLoop
The LinkedIn Growth Playbook for your newsletter — with Tom Alder of Strategy Breakdowns
Feb 13, 2024
39:30
Snipd AI
Tom Alder, formerly at Atlassian and now focused on his newsletter Strategy Breakdowns, shares valuable insights on newsletter growth. He reveals how he harnessed his 75k LinkedIn followers for subscriber conversions. Tom discusses crafting engaging content that educates and entertains, increasing its virality potential. He dives into diverse monetization strategies, advocating for sustainable income paths. Listen as he emphasizes the necessary mindset for transitioning to full-time newsletter entrepreneurship and provides actionable advice for aspiring creators.
Read more
AI Summary
Highlights
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Consistent daily LinkedIn posting before launching the newsletter allowed Tom to build a strong foundation of 75k followers for future subscriber conversion.
- Tom's unique newsletter format provides brief, focused analyses on company strategies, appealing to professionals seeking valuable insights without extensive time commitment.
Deep dives
The Power of Consistent Content Creation
Consistent daily posting on LinkedIn significantly contributed to building a substantial following before launching a newsletter. By committing to a 30-day challenge, the host successfully engaged with their audience and grew to 10,000 followers over nine months. This foundation of followers allowed the launch of the newsletter, Strategy Breakdowns, to reach around 5,000 subscribers even before its first edition was published. The approach reflects the importance of persistent effort in content creation for organic audience growth.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode