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Send & Grow by SparkLoop
The Future of Newsletters: Insights & Predictions — with Yong-Soo Chung of First Class Founders
Feb 6, 2024
Yong-Soo Chung, visionary behind First Class Founders, discusses the evolution of creators into entrepreneurs, building in public, the synergy between newsletters and podcasts, growth levers for newsletters, and predictions for the newsletter space.
33:55
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Quick takeaways
- Newsletters are evolving to become part of larger businesses, serving as a distribution mechanism for companies to engage with their audience and support other aspects of the business.
- Building in public can be beneficial in the early stages of a project, creating a sense of community and attracting followers who are genuinely interested in the project's success, but there is an inflection point where it may no longer serve its purpose.
Deep dives
The Evolving Newsletter Space and Discovery Platforms
The newsletter space is rapidly evolving, thanks to the availability of amazing email service providers (ESPs) and the emergence of newsletters as discovery platforms. Tools like Sparkloop recommend other newsletters to subscribers based on similar interests, creating a mechanism for discovery that was previously unavailable. This development in the newsletter space is seen as a golden era, with high-quality subscribers being attracted through these platforms. However, it is predicted that the cost of acquiring these subscribers will increase over time, leading to a potential narrowing of the current opportunity. Additionally, business-to-business (B2B) newsletters are expected to gain prominence, as they allow targeting a more difficult-to-reach audience. Newsletters are also moving away from being standalone businesses and becoming part of larger operations, with the newsletter serving as one of the distribution mechanisms.
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