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Send & Grow by SparkLoop
From Launched to Sold in 11 months: How LeQwane Lynch grew & sold the Alerts Daily newsletter — with LeQwane Lynch
Jan 16, 2024
LeQwane Lynch, founder of Alerts Daily, shares how he grew and sold his newsletter in under a year. Topics discussed include rapid growth strategies, effective organic growth, monetization techniques, selling a newsletter, and future endeavors.
28:36
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Quick takeaways
- Leverage rented audience platforms like social media to expand reach and monetization opportunities for newsletters.
- Know your audience, deliver valuable content consistently, and explore opportunities for media expansion to attract potential buyers for a successful newsletter exit.
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Importance of Leveraging Rented Audience Platforms
It is important for newsletter operators to not just rely on email as a platform, but to also leverage rented audience platforms such as social media. These platforms have algorithms that can connect them with their specific target audience. By providing valuable content and speaking to their audience, newsletter operators can build a presence on these platforms and use them to drive more traffic to their website or newsletter, thereby expanding their reach and monetization opportunities.
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