Harnessing the power of newsletters for your business - with Tiffany Uman of Peak Performers
Dec 14, 2023
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Host Dylan Redekop sits down with Tiffany Uman, a career coach and workplace expert, to discuss the genesis of her community-focused newsletter and the strategies she employed to grow her email list and engagement. They also talk about her collaboration with SparkLoop for audience leveraging and monetization, her massive newsletter aspirations for subscriber growth in 2024, and the importance of a clear mission and genuine enthusiasm in newsletter creation.
The Genesis of 'Peak Performers': Tiffany created the newsletter to provide a supportive community for high achievers in their careers.
Evolving Newsletter Strategies: Tiffany's strategic changes resulted in significant email list growth and higher open rates.
Deep dives
Tiffany's journey from corporate leadership to newsletter publisher
Tiffany Eumann, a former senior director at L'Oreal, transitioned from corporate leadership to become a successful newsletter publisher. She empowers high achievers in their careers and shares practical tips and strategies through her newsletter, Peak Performers. Her focus is on career acceleration, personal branding, communication, work-life balance, and conflict management.
Building a community through the newsletter
Tiffany emphasizes the importance of community and nurturing a close-knit audience through her newsletter. She provides a safe space for her subscribers to receive high-value, actionable tips and support. The goal is to ensure that her community never feels alone in their career journeys and can keep leveling up as top performers in their fields.
Strategies for growing and monetizing the newsletter
In order to grow and monetize her newsletter, Tiffany focuses on promoting it regularly through her content and social media platforms. The partnerships and paid recommendations through Sparkloop have also been beneficial. She seeks sponsors and explores opportunities for exclusive job postings or recruitment within her community. The newsletter serves as a platform to showcase her expertise and attracts clients to her coaching programs.
Future plans and goals for Peak Performers
Tiffany has ambitious plans for Peak Performers in 2024. She aims to grow her subscriber base to over 100,000 and position the newsletter as the go-to resource for career acceleration and workplace expertise. She envisions monetizing the newsletter through sponsorships and collaborations with organizations seeking access to her community of talented professionals.
Welcome back to another episode of the Send & Grow podcast. This week, podcast host Dylan Redekop sits down with Tiffany Uman, a career coach and workplace expert, and the creator of the Peak Performers newsletter.
With her Peak Performers newsletter, Tiffany channels her wealth of experience from her time at L'Oreal into empowering others in their careers. She's a member of the Forbes Coaches Council, a LinkedIn learning instructor, an author, and speaker.
In this episode, Dylan and Tiffany discuss…
The Genesis of 'Peak Performers': What drove Tiffany to create an intimate, community-focused newsletter.
Evolving Newsletter Strategies: Learn how Tiffany shifted her newsletter approach in 2023, and how the change has impacted her business.
Significant Growth and Engagement: Insights into how Tiffany's strategic changes resulted in a 70% growth in her email list and a nearly 50% open rate.
Community Leveraging and Monetization: Strategies Tiffany employs to grow her newsletter audience, including her collaboration with SparkLoop and approaches to monetization.
Looking Ahead to 2024: Tiffany's massive newsletter aspirations for subscriber growth—and how she plans to achieve them.
Creating with Passion: The importance of a clear mission and genuine enthusiasm in newsletter creation, and direct impacts on subscriber engagement and content quality.