Sam Klemens, creator of The Rollup newsletter, talks about their unique approach to curating investment information with a fresh perspective. They discuss subscriber growth insights, innovative revenue and advertising strategies, advice for aspiring newsletter creators, and how Sam maintains high-quality content while managing their schedule. The podcast explores strategies for growing newsletters, creating unique content, and increasing revenue, along with the challenges of running a newsletter and standing out with high-quality content. They also discuss gathering feedback, measuring engagement, metrics, growth strategies, and the importance of quality over quantity.

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jay Clouse of Creator Science, a newsletter. Jay Clouse is the successful founder and operator of Creator Science — a creator-led business that did over $300k in 2022 and is on pace to nearly double that in 2023. But Jay's journey started with a newsletter way back in 2017. And despite many other projects & initiatives, Jay's newsletter is still one of his most powerful distribution channels. In this episode, Louis & Jay discuss…Why narrowing your target audience could be the key to growthHow Jay has increased trust & a deeper connection with video Strategies for leveraging the recent newsletter "boom" to grow your own listWays to diversify your newsletter revenue streamsKey factors in creating a resilient newsletter business...and much more!Other Links MentionedThe Creator Science newsletterThe Creator Science podcastThe Creator Science YouTube channelCreator Science Revenue Model (swipe file)Jay Clouse on TwitterLouis on Twitter

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Mike Benitez of The Merge, a newsletter delivering military news & technology trends for people in the national security space. Mike is a retired US military fighter pilot. Since retiring, he's been working in the military tech space -------- while publishing The Merge as a passion project.  In this episode, Louis & Mike discuss…How Mike maximizes his audience to help with growth AND contentThe pillars of success for The Merge's referral campaignThe creative ways Mike is driving revenue...and much more!Other Links MentionedThe Merge newsletterThe Merge podcastThe Merge on TwitterLouis on Twitter

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Michael Houck of Houck's Newsletter, a newsletter for startup founders. Michael has worked for world-renowned startups like Uber and AirBnB. Those experiences—along with building his own startup—have helped him build Houck's Newsletter to over 63k subscribers while quickly approaching $1M in total revenue, including $250k in ARR. And it all started as a side hustle. In this episode, Louis & Michael discuss…How Michael has grown his newsletter by 50k subscribers in a few monthsThe key mindset shift more newsletter operators can benefit fromAll the ways Houck's Newsletter earns revenue (not just paid subscription!)The most important metrics Michael's focused on for revenue growthHow Michael drives paid subscribers with free content...and much more!Other Links MentionedHouck's NewsletterMegaphoneMichael on TwitterLouis on Twitter

Louis Nicholls interviews Aleyda Solis, founder of SEOFOMO newsletter for SEOs. They discuss how Aleyda used her newsletter to grow her consulting business, her unique referral program strategy, and how she manages affiliates & sponsorships. They also talk about the challenges and mistakes with offering physical rewards in a referral program, and the importance of choosing valuable giveaways for newsletter growth.

Former journalist turned successful newsletter entrepreneur, Matt Brown, shares his journey of building and selling a paid newsletter. Topics include starting a newsletter as a business, leveraging earned media for growth, using a video game as a lead magnet, monetizing newsletters with different pricing options, audience turnover and monetization challenges, collecting and utilizing audience feedback for sponsorships, and the importance of original content to differentiate the newsletter.

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jon Elder of Amazon Insiders, a super niche newsletter set to hit $100k in revenue. Jon is an ex-Top3000 Amazon Seller who grew his Amazon business to over $10M in sales—and then sold for 7 figures. Now he publishes Amazon Insiders — the fastest-growing newsletter for Amazon sellers. In this episode, Louis & Jon discuss…The key strategies he used to go from 100 to 10k subscribersHow Jon is leveraging his expertise to monetize to $100kHis strategy for hitting his 100k subscriber goalWhat makes his newsletter stand out among the competition...and much more!Other Links MentionedAmazon Insiders newsletterJon's Consulting business (Black Label Advisor)Jon on TwitterLouis on Twitter

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Eric Lam of Exploding Ideas, a fast-growing newsletter about business start-up ideas on trending topics. Eric is always looking for business ideas. So he started the Exploding Ideas newsletter where sends curated startup ideas in "million dollar niches" to all his subscribers. But for paying subscribers, Eric sends a second weekly edition with an even deeper dive (more information, tips & resources) for that week's business idea.In this episode, Louis & Eric discuss…How Eric's newsletter has grown quickly since starting up 4 months agoHis Reddit growth playbook: how to organically grow your newsletter with RedditEric's newsletter monetization funnel anyone can replicate ...and much more!Other Links MentionedExploding IdeasEric on TwitterLouis on Twitter

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Ryan Carr of the Blakely Digital: an agency dedicated to helping newsletter operators grow their audience & revenue. And Ryan knows a thing or two about newsletter growth. Ryan was the Growth Lead at The Hustle when they were acquired by Hubspot and now — with his agency — helps drive growth for newsletters like Bankless DAO and Matthew Berry's Fantasy Life, to name a few. In this episode, Louis & Ryan discuss…3 common traits of newsletters creating "high-quality content"The first—and most important—question Ryan asks new growth clientsThe best channels to test the waters with paid growthWhat's working right now for paid growth on Twitter...and much more!Other Links MentionedBlakely DigitalRyan on TwitterLouis on Twitter

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop content marketer Dylan Redekop sits down with Joe Pulizzi of The Tilt Media. Joe is considered the "godfather" of content marketing, founding Content Marketing Institute in 2007 and selling it 9 years later. In addition to writing a number of content marketing books, he's founded The Tilt Media, a growing newsletter & education business, along with its own live event: the Creator Economy Expo. Joe has been in the media game for a long time and has a lot of lessons to share. In this episode, Dylan & Joe discuss…How to make a newsletter model successful for your businessHow to leverage the "Subscriber Hierarchy"Why most operators should only focus on ONE platform   10 different ways to monetize a media business Why right now is the best time ever to build a content or media business and so much more!Other Links MentionedJoe Pulizzi on TwitterJoe Pulizzi on LinkedInDylan on TwitterContent Inc. PodcastThis Old Marketing Podcast