Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Ryan Sager & Jesse Watkins of Who Sponsors Stuff. They are the co-founders of Who Sponsors Stuff—a database that tracks which brands & businesses are advertising in email newsletters and brings the data straight to you. Ryan and Jesse have a wealth of combined knowledge and success working in the newsletter ad space.In this episode, Louis, Ryan, and Jesse discuss…The best ways to prospect for ideal newsletter sponsorsWhat you should include in your rate cardHow to increase repeat advertisersWhat you should do if a campaign doesn't perform welland so much more!Other Links MentionedWho Sponsors StuffNewsletter ad calculator Louis on TwitterWho Sponsors Stuff on Twitter

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katelyn Bourgoin of the Why We Buy newsletter.  Katelyn's newsletter is earning over $300k in annual revenue—and it's not even her full-time business. She founded Customer Camp in 2019 where she helps businesses figure out what triggers customers to buy so they can market smarter. In this episode, Louis & Katelyn discuss…How she leverages social media to grow & promote her newsletterHow Katelyn created gamification inside her newsletterThe lessons Katelyn learned from selling newsletter sponsorshipsHer #1 piece of monetization advice for new newsletter operators Other Links MentionedKatelyn on TwitterLouis on Twitter

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Manny Reyes from Workweek Inc. Manny was on the Morning Brew team before joining Workweek in a paid acquisition role.  In this episode, Manny & Louis discuss:the key differences in marketing & publishing a B2B newsletter vs. a B2C newsletterthe best way for creators to get started with paid newsletter growththe most important metric Workweek looks at to determine paid growth budgets what Manny would do to get 100,000 subscribers starting from scratch....and much more!You can find Manny Reyes on Twitter, and Louis is at @louisnicholls_ . Other links mentioned: Workweek 

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Emanuel "Manu" Cinca of Stacked Marketer—and now also of Psychology of Marketing. Manu is the first returning guest to the Send & Grow podcast, back for round #2 (listen to the first episode here). We invited Manu back after he & the Stacked Marketer team acquired the Psychology of Marketing (PoM) newsletter, started by Abhishek Shah. In this episode, Manu & Louis discuss the acquisition, including:how the acquisition talks evolved from a brief message to closing the dealthe #1 reason why they acquired PoMthe positive signals & red flags Manu looked for during the processManu's advice for anyone interested in selling their newsletter ....and much more!You can find Emanuel Cinca on Twitter, and Louis is at @louisnicholls_ . Other links mentioned: Stacked Marketer newseltterPsychology of Marketing newsletterTactics newsletterEmanuel on LinkedIn

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Nathan Barry, founder & CEO of ConvertKit. Nathan started ConvertKit 10 years ago and has since grown it to one of the largest creator-driven newsletter platforms in the world. On top of running an 8-figure business, Nathan's a consistent creator who writes several newsletters, including a new paid newsletter. In this episode, Nathan talks about the state of creator-driven newsletters today and how creators can build—and are building—massive  6-to-7 figure businesses on the backs of their newsletters. We also discuss:how Nathan thinks about paid newsletters and his publishing strategy (1:09)3 things he sees the most successful newsletter operators have in common (12:00)what the ConvetKit Creator Network is and how it's helping Creators grow & monetize (20:33)how Nathan believes newsletter operators can grow & monetize most effectively (26:36)....and much more!You can find Nathan Barry on Twitter, and Louis is at @louisnicholls_ . Other links mentioned: ConvertKitNathan's Paid NewsletterThe ConvertKit Creator NetworkUpscribe by SparkLoop

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Justin Moore, founder of the Creator Wizard newsletter. Justin's creator journey started back in 2009 with a YouTube channel. Since then, he's built a successful business as a Sponsorship Coach, backed by his rapidly-growing Creator Wizard newsletter where he shares weekly sponsorship opportunities with over 22k readers (his list has doubled in size since the time of this recording!). In this episode, Justin shares why and how he started Creator Wizard—and how it's a LOT different today than just a few years ago when he began. We also discuss:how he's using backend offers to monetize his newsletter (5:09)the lesson he learned from losing 30k subscribers (15:10)key growth levers Justin's used (19:40)how he 5x'd newsletter subscribers in a year (22:25)why Creator Wizard's referral program has worked so well (26:18)  the returns Creator Wizard is seeing in paid growth (29:30)what he'd do differently if he started over today (35:00)his advice to newsletter operators monetizing with sponsorships (39:00)....and much more!You can find Justin Moore on Twitter, and Louis is at @louisnicholls_ . Other links mentioned: Creator WizardCreator Wizard on TwitterUpscribe by SparkLoop

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jason Woodruff, creator of The Pour Over newsletter. Jason started The Pour Over as a news-based but "Christ-first" newsletter. Their mission is to provide unbiased, non-partisan news. Jason shares how he struggled through slow growth and missing growth goals to now reaching over 350k inboxes. In today's episode, we discuss:how they grew to 350,000 newsletter subscriberswhat Jason would do today to grow a newsletter from scratchthe platforms they're investing in paid growth....and much more!You can find The Pour Over on Twitter, and Louis is at @louisnicholls_ . Other links mentioned: PodletterThe Pour Over on Instagram

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Mary Tobler, the brains behind the fun puzzles and games you find in the Morning Brew newsletter.Publishers and newsletter operators alike are waking up to the value of having a “games” strategy and — like with most things newsletters — Morning Brew have been leading the way.In today's episode, we discuss:how games and puzzles fit into the newsletter formatwhy publishers are starting to prioritise games and puzzles in their newsletters(why) should you add games to your newsletter? And how to get startedYou can find Mary on Twitter, and Louis is at @louisnicholls_ .

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Brian Morrissey, creator of The Rebooting newsletter and podcast. Before starting The Rebooting as an outlet to share commentary and insight into building sustainable media businesses, Brian was president and editor-in-chief at Digiday Media.In today's episode, we discuss:transitioning from managing a large media brand to being a solo creatorthe value of consistency as a publisherhow the newsletter industry and "creator economy" are likely to develop in the futureYou can find Brian on Twitter, and Louis is at @louisnicholls_ .

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Sophia Patten, Head of Events for Workweek. Sophia plans and runs all kinds of different events both for the Workweek brand and their individual newsletter creators.Events are a super hot-button topic for newsletter operators right now. With the potential to grow community, boost audience growth and add new revenue streams.We discuss:when should you run your first event? And why?how to plan your first eventtips for improving your events and translating it into business resultsYou can find Sophia on Twitter, and Louis is at @louisnicholls_ .