Send & Grow by SparkLoop

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with author, podcaster and newsletter creator Arvid Kahl. Arvid is in the process of setting up a referral program for his newsletter, The Bootstrapped Founder. And asked me if I could help him with his reward strategy. We decided to record the whole conversation — to give you an inside look at what to think about when coming up with the perfect rewards for your own referral program.You can find Arvid on Twitter, or at TheBootstrappedFounder.com And Louis is at @louisnicholls_ on Twitter.

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katy Huff, ex-professional-newsletter-ad-slinger for The Hustle, turned cofounder of MadRev.We jump straight into the details of how to sell more ads and sponsorships for your newsletter. Including:how important is is a media deck, really?how should you package your ad sales?what results should you be reporting to sponsors, and how?how did Katy approach ad sales for The Hustle?... and much, much more.You can find Katy over at MadRev.co and Louis at @louisnicholls_ on Twitter

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Pat Trousdale, founder and operator of The Daily Upside.We jump straight into the good stuff, including:how The Daily Upside grew to over 300k newsletter subscribers without any social media presencewhat growth and revenue channels are working for The Daily Upside todaywhat newsletter metrics is Pat paying attention to... and much, much more.You can find Pat on Twitter at @pat_trousdale and Louis at @louisnicholls_

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jacob Donnelly, GM of B2B at Morning Brew and creator of A Media Operator — a media business covering the business of media.We jump straight into the good stuff, including:how should media brands think about monetizing their email audiences?what growth channels worked for the AMO newsletter?paid subscriptions vs advertising — which revenue stream wins?... and much, much more.You can find Jacob on Twitter at @JayCoDon and Louis at @louisnicholls_!!Use exclusive coupon "SENDGROW" to get 10% off your subscription to AMO!!

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Emanuel Cinca, creator of the Stacked Marketer newsletter.We jump straight into the good stuff, including:how to actually keep your email-list cleanwhat audience growth channels are performing for Stacked Marketer right nowwhat mistakes publishers make when trying to close sponsorship & advertising deals... and much, much more.You can find Manu on Twitter at @emanuelcinca and Louis at @louisnicholls_

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Becca Sherman, cofounder and COO of Workweek.We jump straight into the good stuff, including:what's more important... individual personalities or brand?what audience growth channels are performing for Workweek right now?what newsletter metrics does Becca really care about?... and much, much more.You can find Becca on Twitter at @becsherm and Louis at @louisnicholls_

As a newsletter creator, how do you decide where to put your marketing dollars? And which growth channels will yield best results?Jenny Rothenberg, Director of Growth at Morning Brew, joined the team as a growth manager a little over two years ago. She’s had a front-row seat as the newsletter grew to 2.5 million highly engaged subscribers, and she shared the engagement-focused approach to growth with SparkLoop cofounder Louis Nicholls.Morning Brew has grown significantly from branching out into new channels to acquire subscribers, but it isn’t just about the numbers. The key is to keep your eye on quality over quantity.“Even though they're signing up on the same landing page and they're getting sent the same newsletters, the variance of user quality is so strong across different channels,” Jenny says.Though Morning Brew’s subscriber count is an impressive and important metric, that’s not actually the metric the company cares about.What could be more important than subscriber numbers to the head of growth? Engagement.Listen in to learn about Morning Brew’s approach to newsletter growth and how you can be strategic about growth — even when your budget is limited.