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Send & Grow by SparkLoop
Unpacking innovative growth strategies — with Sam Klemens of The Rollup
Nov 28, 2023
Sam Klemens, creator of The Rollup newsletter, talks about their unique approach to curating investment information with a fresh perspective. They discuss subscriber growth insights, innovative revenue and advertising strategies, advice for aspiring newsletter creators, and how Sam maintains high-quality content while managing their schedule. The podcast explores strategies for growing newsletters, creating unique content, and increasing revenue, along with the challenges of running a newsletter and standing out with high-quality content. They also discuss gathering feedback, measuring engagement, metrics, growth strategies, and the importance of quality over quantity.
26:57
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Quick takeaways
- The Rollup differentiates itself by curating investment information from alternative media sources while offering a fresh perspective.
- Sam found success in growing his newsletter by integrating with platforms like Sparkloop's partner program and Beehive, and utilizing Twitter ads.
Deep dives
Growing and Monetizing a Newsletter: Insights from Sam Clemens
Sam Clemens, founder of the Roll Up newsletter, shares his strategies for growing and monetizing his finance newsletter. He focuses on sharing content from alternative media sources, which sets his newsletter apart from others in the industry. Starting from zero, Sam has grown his newsletter to over 14,000 readers in less than a year. He emphasizes the importance of consistency in publishing and the need to stand out in a crowded market. Sam also discusses his revenue strategies, including selling advertising spots in his newsletter and utilizing tools like Sparkloop's upscribe recommendations for additional revenue.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode