This chapter explores the methods used to gather feedback on new additions, including polling and reader conversations, and the positive response to including memes in the newsletter. It also delves into the impact of the AI image of the week on engagement and the significance of open rates amidst Apple mail privacy protection.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Sam Klemens of The Rollup, a unique and irreverent newsletter about finance.
Sam started The Rollup less than a year ago. In its short existence, The Rollup has garnered over 14k subscribers and now makes enough revenue for Sam to devote his full-time focus on it—and even hire an assistant.
In this episode, Dylan & Sam discuss…
- Sam's Unique Approach to Content: How The Rollup differentiates itself by curating investment information while offering a fresh perspective
- Subscriber Growth Insights: How Sam went from unscalable strategies to leveraging scalable growth through
- Innovative Revenue and Advertising Strategies: How Sam overcame newsletter ad pricing challenges to selling out, and the critical role of analytics in targeting subscriber growth
- Advice for Aspiring Newsletter Creators: Sam's three biggest success factors for aspiring newsletter publishers
- Focus on Quality and what's next: How Sam maintains high-quality content with a manageable schedule and his future aspirations for 'The Rollup'
- ...and much more!
Other Links Mentioned
The Rollup newsletter
Sam on Twitter
Dylan on Twitter