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From Layoff to Payoff: How a laid-off journalist built & sold a paid newsletter — with Matt Brown of Extra Points
Aug 29, 2023
55:57
Snipd AI
Former journalist turned successful newsletter entrepreneur, Matt Brown, shares his journey of building and selling a paid newsletter. Topics include starting a newsletter as a business, leveraging earned media for growth, using a video game as a lead magnet, monetizing newsletters with different pricing options, audience turnover and monetization challenges, collecting and utilizing audience feedback for sponsorships, and the importance of original content to differentiate the newsletter.
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Quick takeaways
- The revenue for Extra Points primarily comes from premium subscriptions, with over 90% of the revenue generated through paid subscriptions.
- Extra Points offers flexible pricing options, including individual paid subscriptions and bulk subscription packages, making it appealing to universities and organizations.
Deep dives
Overview of Extra Points newsletter
Extra Points is a sports-focused newsletter that covers the off-the-field forces shaping college athletics. It publishes four times a week, with two free and two premium paywall articles. The content includes business stories like media rights negotiations and apparel contracts, as well as educational research and sports management. Extra Points caters to three main audiences: passionate American college sports fans, industry leaders and practitioners, and students studying sports management. The newsletter has close to 16,000 subscribers, with over 3,000 paying subscribers. While the revenue comes from a mix of ads and affiliate marketing, the majority, over 90%, is generated through premium subscriptions.
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highlights
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