Send & Grow by SparkLoop

From Layoff to Payoff: How a laid-off journalist built & sold a paid newsletter — with Matt Brown of Extra Points

Aug 29, 2023
Guest
Matt Brown
Former journalist turned successful newsletter entrepreneur, Matt Brown, shares his journey of building and selling a paid newsletter. Topics include starting a newsletter as a business, leveraging earned media for growth, using a video game as a lead magnet, monetizing newsletters with different pricing options, audience turnover and monetization challenges, collecting and utilizing audience feedback for sponsorships, and the importance of original content to differentiate the newsletter.
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Episode notes
1
Introduction
00:00 • 3min
2
Targeting Different Audiences
02:51 • 24min
3
Creating a Competitive and Shareable Element with Scoreboard Feature
26:44 • 2min
4
Monetizing Newsletters: Pricing Options and Strategies
29:06 • 11min
5
Audience Turnover and Monetization
40:16 • 9min
6
Collecting Audience Feedback and Using it for Sponsorship Opportunities
49:16 • 3min
7
Differentiating Your Newsletter and the Importance of Original Content
52:15 • 4min