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24min chapter
From Layoff to Payoff: How a laid-off journalist built & sold a paid newsletter — with Matt Brown of Extra Points
Send & Grow by SparkLoop
Targeting Different Audiences
This chapter discusses how the newsletter targets different audiences, with the paid version being more academic and B2B focused, while the free version is more generalist. It also covers the revenue streams of the newsletter, including premium subscriptions, ads, and affiliate marketing, as well as selling bulk subscriptions to universities. The chapter highlights the team behind the newsletter and their partnership with another company.
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