Monetizing Newsletters: Pricing Options and Strategies

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Matt Brown of Extra Points, a paid newsletter for the college sports industry. 

Matt was laid off from working at Vox during the pandemic. He started the Extra Points newsletter as a business experiment. And it's paid off. With 16k subscribers, including 3k paid, Matt's leveraged his experience, business savvy, and network to build & sell a newsletter in under 3 years. After selling to D1 Ticker, Matt's remained as head publishing for Extra Points. 
 

In this episode, Louis & Matt discuss…

• Starting a newsletter as a business
• Matt's philosophy for free vs. paid content
• How to leverage earned media for growth
• Using a video game as a lead magnet for paid subscriptions 
• ...and much more!

Other Links Mentioned
Extra Points newsletter
Athletic Director Simulator 3000 (video game)
D1 Ticker
Matt on Twitter
Louis on Twitter