Aleda Solis shares the story behind her SEO FOMO newsletter

Aleda Solis, a respected SEO consultant, started the SEO FOMO newsletter to help the SEO community stay up-to-date with the latest news, resources, guides, and tools in the industry. Her goal was to make it easy for SEO professionals to keep up with the ever-changing landscape without feeling overwhelmed. The newsletter is sent every Sunday evening to coincide with the planning for the upcoming week. Aleda's curation of different sections, including search engine updates, guides, resources, SEO tools, events, jobs, and recommended SEOs to follow, has made SEO FOMO popular and successful. The newsletter has attracted over 27.5k subscribers and continues to grow at a rate of 400 new subscribers per month. Aleda has leveraged the popularity of her newsletter to attract sponsorships and monetize her audience effectively. She has been strategic in selecting sponsors that align with her audience's needs and preferences, and she ensures that sponsored content adds value to her readers while maintaining trust. Through referral programs and giveaways, Aleda has incentivized her subscribers to refer others and participate in community-driven milestones. She has learned to bundle giveaway prizes to cater to different segments of her audience and has streamlined the fulfillment process for physical rewards. Overall, Aleda is excited by the opportunities presented by newsletters and believes that there is enormous growth potential in this medium.