SEO experts Aleyda Solis, Joy Hawkins, Liv Day, and Dixon Jones discuss the implications of the Google API leak on SEO strategies. They explore the importance of entities, links, user engagement metrics, and the risks of quickly incorporating new metrics in SEO software reports. The conversation highlights the need to focus on user intent, brand building, and quality content for long-term SEO success.

Louis Nicholls interviews Aleyda Solis, founder of SEOFOMO newsletter for SEOs. They discuss how Aleyda used her newsletter to grow her consulting business, her unique referral program strategy, and how she manages affiliates & sponsorships. They also talk about the challenges and mistakes with offering physical rewards in a referral program, and the importance of choosing valuable giveaways for newsletter growth.