Using Reddit as a growth tactic, Eric gained thousands of subscribers by providing value and telling stories in relevant subreddits.
Identifying market needs and creating a solution-focused newsletter, Eric achieved rapid subscriber growth by testing ideas and monitoring market momentum.
Deep dives
The Power of Reddit as a Growth Strategy
Eric Lamb, an entrepreneur and creator of the Exploding Ideas newsletter, shares how he used Reddit as a powerful growth tactic to gain thousands of subscribers in just a few months. By providing value and telling great stories in comments on relevant subreddits, Eric was able to drive organic traffic to his newsletter.
The Importance of Product-Market Fit
Eric emphasizes the importance of identifying a market need and creating a newsletter that provides a solution. By testing different ideas and monitoring market momentum, he was able to find a concept that resonated with his target audience, leading to rapid subscriber growth.
Building a Diversified Revenue Model
Eric discusses his revenue streams and the importance of diversification. He monetizes his newsletter through sponsorships, upgrades to pro plans, and consulting services. He also explores the opportunity of starting an agency for Reddit strategy and an academy for teaching others.
The Process of Idea Generation and Newsletter Creation
Eric shares his systematic approach to generating newsletter ideas and creating content. He maintains a bank of potential ideas, conducts thorough research, and dedicates specific days for writing and editing. This process allows him to consistently produce high-quality content for his subscribers.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Eric Lam of Exploding Ideas, a fast-growing newsletter about business start-up ideas on trending topics.
Eric is always looking for business ideas. So he started the Exploding Ideas newsletter where sends curated startup ideas in "million dollar niches" to all his subscribers. But for paying subscribers, Eric sends a second weekly edition with an even deeper dive (more information, tips & resources) for that week's business idea.
In this episode, Louis & Eric discuss…
How Eric's newsletter has grown quickly since starting up 4 months ago
His Reddit growth playbook: how to organically grow your newsletter with Reddit
Eric's newsletter monetization funnel anyone can replicate