How to Get Your First Hundred, First Ten Thousand Subscribers

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Sally Kohn: I think it's really important to have an amazing go-to-market strategy that you can drive traffic to newsletter for free. She says 92 to 95% of her subscribers have come through Reddit, mainly because she identified something in the very beginning that worked. "I don't know that that will necessarily take me to 100,000 subscribers, but I'm very confident that it will take me to 10,000," said Kohn. 'It doesn't necessarily need to be the end goal'

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Eric Lam of Exploding Ideas, a fast-growing newsletter about business start-up ideas on trending topics.

Eric is always looking for business ideas. So he started the Exploding Ideas newsletter where sends curated startup ideas in "million dollar niches" to all his subscribers. But for paying subscribers, Eric sends a second weekly edition with an even deeper dive (more information, tips & resources) for that week's business idea.

In this episode, Louis & Eric discuss…