Find subreddits that apply to your niche. What are people talking about in there? Then when you check out those posts, what are people commenting about? Is it like overly emotional speculation or is it people arguing with each other? Where can you potentially insert yourself? I think that's really important. And at the end of the day, if your newsletter solves a need in the market and provides a solution, it'll be easy to kind of create that narrative inside of your comments and drive that traffic If that makes sense.

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