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Send & Grow by SparkLoop
How to Transform a Personal Brand into Newsletter Success - with Amanda Goetz of Life's A Game
Dec 19, 2023
40:59
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Experienced marketer and entrepreneur Amanda Goetz shares valuable insights on choosing a newsletter niche, scaling growth with high engagement, clever sponsorship sales, the 90-10 Rule for content, starting a newsletter, and the future of newsletters in 2024.
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Quick takeaways
- Consistency and actionable content are key in creating a successful newsletter, providing original and valuable content that genuinely cares about the audience and offers practical advice and steps for readers to apply in their lives.
- Diversifying revenue streams in a newsletter is essential for long-term success, offering different tiers of engagement, such as access to exclusive content, group coaching, or one-on-one coaching, and implementing an offer matrix with free, low, medium, and high-priced options allows for upselling and maximizing revenue opportunities.
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The Importance of Consistency and Actionable Content
Consistency and actionable content are key in creating a successful newsletter. Providing original and valuable content that genuinely cares about the audience is crucial. The newsletter should offer practical advice and steps for readers to apply in their lives. By keeping the excitement level high and utilizing ideation stations, writers can efficiently plan and write their newsletters. Additionally, promoting the newsletter through social media and paid advertising can help increase engagement and grow the subscriber base.
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