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Redefining Local Media Success: Strategic Insights with Geoff Sharpe of Lookout Media
Apr 16, 2024
Geoff Sharpe from Lookout Media discusses local newsletter success, growth strategies, and monetization. He shares insights on diversification into food journalism, revenue models, and valuable tips for operators. The podcast explores the importance of quality content, unique editorial direction, and building reader relationships in local media.
38:11
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Quick takeaways
- Lookout Media focuses on delivering high-quality local stories to engage communities with a fresh perspective.
- Their revenue model emphasizes diverse income streams, with ads contributing only 25% of total revenue.
Deep dives
Local news space sentiment towards clickbait headlines
People in the local news space are tired of clickbait headlines aimed at driving page views. There is a desire for deeper connections with writers and a better understanding of news beyond surface level information.
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