Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you.
WATCH THIS EPISODE ON YOUTUBE >>
==================================
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Gunnar Holm of Grow Joy, a newsletter growth agency focusing on paid Meta ads.
In this episode, Dylan & Geoff discuss…
- The Genesis of Lookout Media: how Geoff identified a niche for local newsletters in Canada's media landscape
- Keys to Local Newsletter Success: the essential elements that have fueled Lookout Media's growth and how they differentiate themselves from other local media
- Innovative Growth Strategies: learn how Lookout Media expands its reader base in competitive cities.
- Monetization Mastery: Geoff shares Lookout Media's unique formula for reliable & diversified revenue.
- Expanding the Scope: why they've branched into food journalism and how diversification has enriched their offerings and audience engagement
- Valuable Advice for Operators: Geoff offers tips for local media operators based on his experiences, successes, and failures.
- ...and much more
OTHER LINKS MENTIONED
Lookout Media
Vancity Lookout
Ottawa Lookout
Geoff on LinkedIn
Geoff on Twitter
Dylan on Twitter/X
SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter.
SparkLoop Partner Programs — grow your newsletter at 10x speed.
SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!
